Understanding unconscious emotional response to creative at speed.
Unlock the power of eye tracking and facial coding to improve audience engagement.
£3,500 / $4,500
People are spontaneous and emotional beings. We react instinctively to ideas put before us and yet most creative development research asks us to consider things rationally and articulate our decisions thoughtfully leading to a misinterpretation of what we truly feel.
We use facial coding and eye tracking to measure unconscious emotional responses in real time, along with our proprietary FRAME brand relationships questions for holistic creative testing results within 48 to 72 hours.
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Our out of the box approach can deliver results directly to you within 48 to 72 hours.
We see the viewer’s emotional journey through a piece of creative, where it rises, falls and which emotions dominate at any given second for precise advice on how to optimise impact.
By combining the unconscious response with the conscious (how we make sense of things), we can see what memories are formed that will drive actual behaviour.
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Quite often the particulars of your project might not fit the products as designed.
We’re more than happy to design a more customized approach so please feel free to get in touch with us to sort out a more tailored approach.
Speak to the team at [email protected] for a custom project discussion.